customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

As the societal benefits associated with transitioning to more sustainable, less fossil fuel-reliant energy systems are increasingly recognized by communities throughout the world, the potential of creating ‘green jobs’ within a ‘green economy’ is attracting much attention. Green energy clusters are increasingly promoted throughout the world as a strategy to simultaneously promote economic vita...

Green product companies usually convey performance in either ambiguous or precise ways. Many studies have been conducted on the and information presentation of traditional products, but few examined which kind (ambiguous vs. precise) is better for presenting green products. This article three experiments with 484 participants to examine influence products consumers’ purchase intention. Results ...

Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many markets fast-moving goods. Therefore, this study analyses factors that can distinguish different segments green all-purpose adhesives Germany. On basis of online survey 709 respondents, we performed a choice experiment and segmented consumers based on their product. We identifie...

Kevin Vallier, a philosopher at Bowling Green State University, is leading advocate of “public reason liberalism,” and his latest book distinguished contribution that's friendlier to free markets than others coming out this school thought. _Trust in Polarized Age_ tries establish that "liberal rights help generate trust for the right reasons."

Social trust is an important component of social development and modern development that has special significance in social science debate today. One of the main factors of social trust is the trust in organizations that are considered as institutional trust in social researches. This type of trust is analyzed in the present study and it has been tried to determine this kind of trust in the soc...

the key objective of this research is to test the effect of trust based on cognition and affection aspect, regard to 3 main issues as psychological differences, sale manager's marketing experience and sale manager's education level on perceived relationship effectiveness, dysfunctional conflict and functional conflict. the methodology based on descriptive researches and main tool for ...