BACKGROUND & AIMS Bioactive ingredients have been shown to reduce appetite and energy intake. The magnitude of these effects might depend on energy balance why it was investigated how capsaicin, green tea, CH-19 sweet pepper as well as green tea and capsaicin affect appetite and energy intake during respectively negative and positive energy balance. METHODS 27 subjects were randomized to thre...

Today environmental protection is one of the biggest and most discussed agenda worldwide. All around the world, the people are talking about the environment and green marketing. Green marketing has become the important ingredient of the marketing process of the most of the companies. Figuratively the number of environmental advertisement has suddenly increased now-a-days. Environmental deterior...

Purpose The current paper aims to explore how brand coolness can mediate the relationship between tactical green marketing orientation (GMO) and willingness pay (WTP), by exploring differences two global brands with opposite perceptions. Design/methodology/approach Based on stimuli-organism-response (S-O-R) framework, relation GMO, consumer's WTP is examined through a survey 272 participants, w...

The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...

conclusions the present research demonstrated that the ultrasonic (us) process can be utilized as an effective and simple method for treatment of mg dye in an aqueous solution. moreover, the eeo is directly proportional to the mg concentration and power density and inversely proportional to temperature and mechanical agitation, which can be predicted by the obtained empirical kinetics model. co...

We examine whether and to what extent consolidation in the U.S. health insurance industry is leading to higher employer-sponsored insurance premiums. We make use of a proprietary, panel dataset of employer-sponsored healthplans enrolling over 10 million Americans annually between 1998 and 2006 to explore the relationship between premium growth and changes in market concentration. We exploit the...

Increasing energy efficiency and reducing the use of hazardous materials are the main goals of Green computing. Energy efficiency has become an important issue in today’s global IT scenario. From embedded systems to large scale systems, all sectors of IT are facing this challenge. The various facts and challenges faced in the Green IT environment are discussed in this paper. This paper also foc...

This paper sheds light on the impact of public attitudes towards climate change and energy disruption pricing emission (carbon-intensive) clean (low-emission) stocks. We develop a regional indicator worries about using data from European Social Survey Round 8. classify regions as little worried, worried very worried. confirm previous evidence that stocks tend to have higher returns than However...

While many studies document that the market risk premium is predictable and that betas are not constant, the dividend discount model ignores time-varying risk premiums and betas. We develop a model to consistently value cashflows with changing risk-free rates, predictable risk premiums, and conditional betas in the context of a conditional CAPM. Practical valuation is accomplished with an analy...