A generalized Cahn--Hilliard model in a bounded interval of the real line with no-flux boundary conditions is considered. The label ``generalized'' refers to fact that we consider concentration dependent mobility, $p$-Laplace operator $p > 1$ and double well potential form $F(u)=\frac{1}{2\theta}|1-u^2|^\theta$, $\theta 1$; these terms replace, respectively, constant linear Laplace $C^2$ satisf...