Personalization of Web services requires a powerful preference model that smoothly and efficiently integrates with standard database query languages. We make the case for preferences as strict partial orders, supported in Preference SQL and Preference XPATH. Performance of Web services will crucially depend on various architectural design decisions. We pointed out that a central server architec...

We propose that ambiguity aversion, as introduced in the literature on decision-making under uncertainty, drives a preference for established brands in multi-attribute choices among branded alternatives. Established brands are those for which belief in quality is held with greater confidence, even if specific attributes might be inferior to those of competing, less-established brands. In five e...

relationship between sweetness preference and dental caries in mother child pairs dr. a. pakdel* - eng. n. valaei** - dr. n. mirzabeygi*** *- assistant professor of pedodontics dept. - faculty of dentistry – tehran islamic azad university. **- the member of islamic azad university. ***- dentist. background and aim: considering the existing concern on increasing caries and the importance of swee...

Kaplan, R. and Herbert, E. J., 1987. Cultural and sub-cultural comparisons in preferences for natural settings. Landscape Urban Plann., 14: 281-293. Although studies of preferences for natural environments across cultures have tended to find rather high agreement, most studies have concentrated on correlationalfindings. Analyses of actual preference levels and of perceptual categories yield a m...

Previous studies have reported that 3- to 4-month-olds show a visual preference for faces of the same gender as their primary caregiver (e.g., Quinn et al., 2002). In addition, this gender preference has been observed for own-race faces, but not for other-race faces (Quinn et al., 2008). However, most of the studies of face gender preference have focused on infants at 3-4 months. Development of...