Abstract As international trade flourishes, Americans can choose from an increasing number of foreign products even at their local grocery stores, allowing consumers to directly experience the consequences globalized in a simple and intuitive way that does not require much political expertise. Yet, most prior scholarship on consumerism assumes are aware economic implications choices checkout la...

Implicit in the concept of ethnocentrism is the idea that people will consider members of their own race or ethnic group to be more attractive than members of other groups. If so, one would expect advertisers to take advantage of such preferences by choosing “local” models when promoting clothing fashions and other products. A contrary view is that judgments of physical attractiveness are to a ...

Value Congruence within Voluntary Associations. A social psychological extension of social capital theory. Social capital theory assumes that the interaction within voluntary associations leads to the development of generalised trust, norms of reciprocity and the strengthening of networks of civic engagement. Social psychological research however does not offer any evidence for the introduction...

KRECH, D., & CRUTCIIFIELD, R. S. Theory and problems of social psychology. New York: McGrawHill, 1948. MASLING, J. M. How neurotic is the authoritarian? Journal of Abnormal and Social Psychology, 19S4, 49, 316-318. MCCANDLESS, B. R. Children and adolescents: Behavior and development. New York: Holt, Rinehart, & Winston, 1961. MILLER, N. E., & BUGELSKI, R. Minor studies in aggression: The influe...

The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S. and Egyptian samples is described. The findings show some evidence of consumer ethnocentrism in both countries, though statistical significance is only achieved with U.S. data...