Purpose – The purpose of this paper is to understand the nature of the inter-relationships among brand equity dimensions in the fast fashion context. Design/methodology/approach – Based on the empirical data collected from 419 fast fashion consumers in the USA, the study investigated the inter-relationships among the various brand equity dimensions by structural equation modeling. Findings – Th...

The fashion industry is the second most polluting industry, contributing 8% of all carbon emissions and 20% global wastewater, with an anticipated 50% increase in greenhouse gas by 2030. To gain a better understanding state academic literature on environmental impacts fast we systematically identified 65 publications from 1996 to November 2021 that were subjected (i) bibliometric, (ii) text, (i...

This paper explores digital reality replication for cultural consumption and green-digital open-system innovation, along with responsible, sustainable practices fashioned in a post-COVID-19 era. We address these after the dystopian effects of lockdown on global tourism and, particular, looming crisis unsustainable ‘overtourism’. The aim this is to disclose problems policies related ...