social marketing is defined as applying marketing tools to achievedesired social targets. in other words, social marketing is the usage ofcommercial methods to increase a target group's ability to admit a belief oran action. in this article, the effect of sport clubs reputation and name on animprovement and a change in their fans' behavior was studied. using semmethod, the results dem...

in order to standardize sustainable status of environmental management in productive and industrial activities and commercial and economical relationship, the iso 14000 standards series guarantee the minimization of the costs, growth accoptancy of society and trade and environmental quality improvement and natural resources. in fact, these standards will help any organization to improve and sol...

OBJECTIVE To investigate the effectiveness of a combined social and physical environmental intervention as well as the effectiveness of both separate interventions. METHODS In a 2 × 2 factorial design, 412 office employees were allocated to the combined social and physical environmental intervention, to the social environmental intervention only, to the physical environmental intervention onl...

Regarding the increased energy consumption of the processes at the operational units in the National Iranian Oil Company, the present study analyzed energy consumption at one of the gas refineries. In this refinery, which is the main supplier of Fajr Jam refinery for the national gas network, as well as an injection into the oil fields of the Iranian South oil company, the pressure of gas after...

This paper proposes a new resource allocation model which is based on data envelopment analysis (DEA) and concerns systems with several homogeneous units operating under supervision of a central unit. The previous studies in DEA literature deal with reallocating/allocating organizational resource to improve performance or maximize the total amount of outputs produced by individual units. In tho...

The Lake Urmia and its satellite wetlands have been selected as a demonstration site for the United Nations Development Program / Global Environment Facility / Department of Environment Conservation of Iranian Wetlands Project. This project aims to demonstrate reduction of the major threats of this wetland protected area coordinated through an integrated management plan. A choice experiment was...

The objective of this paper is to evaluate the effect of Plant Variety Protection (PVP) on the productive merit ⁄yield increases of US seed varieties. As an example, we use wheat varieties, which are and have been available as both protected and unprotected under PVP from both the public and private sectors. We find evidence that PVP has contributed to the genetic improvement of wheat, using va...

Brazil is the second country on equine embryo world production. Problems related to the application of equine embryos transfer in Brazil are discussed in this article. The main factor related to low efficacy of Equine Embryos Transfer programs consists in the difficulty to induce multiple ovulations Among the most common difficulties and limitations faced in our country, we emphasize the utiliz...