brand equity is one of the most important and best known in the field of marketing and brand concepts. each of marketing activities affects on brand equity and due to a variety of promotional activities they can be divided into two categories of media and non-media activities. brand equity is affected by its constituent per aker model and this is a test to find the effect of media and non-media...

Abstract In the face of numerous complex challenges at ecological, economic, and social levels, Social Entrepreneurship Organizations (SEOs) offer an approach that is both solution-oriented future-oriented by combining profitability purpose. However, achievement goals closely linked to ability operate successfully in competitive environments, which differentiation strategies, particular creatio...

Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

37 Building Entrepreneurial Networking Quality to Improve the Success of Innovation and Batik SMEs Performance; Elia Ardyan, Sekolah Tinggi Ilmu Ekonomi Surakarta, Management Department, Sukoharjo, Indonesia Ginanjar Rahmawan, Sekolah Tinggi Ilmu Ekonomi Surakarta, Management Department, Sukoharjo, Indonesia Sunarto Isstianto, Sekolah Tinggi Ilmu Ekonomi Surakarta, Management Department, Sukoha...