Jack L. Knetsch (1989) reported an important discovery. Using a simple experiment, he demonstrated the existence of asymmetries in exchange behavior. More precisely, when he followed a specific set of procedures to endow subjects with mugs and provided each subject an opportunity to exchange the endowed mug for a candy bar, he found that very few subjects gave up the endowed mug. By contrast, w...

The purpose of this paper is to investigate the influence appreciation resource endowment on rural revitalization development, and conduct an in-depth study tourism construction development Shaoguan Wushiling New Village as example, with aim making feasible suggestions summarizing experiences for development. This adopts methods conceptual analysis SWOT four aspects: background endowment, statu...