Emotion is one of the important elements for communication with others. It is expressed by various modalities such as body gestures, changes in the heart rate, and so on. It has been suggested by psychological studies that primitive emotions like pleasure/unpleasure differentiate into six basic emotions. For instance, unpleasure branches into anger, sadness, and fear in the sequence of the deve...

We propose that aesthetic pleasure is a function of the perceiver's processing dynamics: The more fluently perceivers can process an object, the more positive their aesthetic response. We review variables known to influence aesthetic judgments, such as figural goodness, figure-ground contrast, stimulus repetition, symmetry, and prototypicality, and trace their effects to changes in processing f...

Recreating the service can lead to the innovation of new ones. One of the methods of creating or recreating the service is by using the systematic innovation method, such as TRIZ – the theory of inventive problem solving. TRIZ has a range of powerful tools to solve the problem and the most widely used method is to identify the contradictions in the system, and to use the 40 inventive principles...

Recent studies have shown that the positive emotional design of learning environments might foster learning performance. In contrast, the seductive detail effect postulates that additional, learning irrelevant details inhibit learning. This research focusses on the implementation of decorative pictures as a prime for emotions and context-relatedness. This study examines four groups of decorativ...

This research had three basic goals: (a) to identify manipulation tactics used in close relationships; (b) to document empirically the degree of generality and specificity of tactical deployment across relationship types (mates, friends, parents); and (c) to identify links between five major personality dimensions and the usage of manipulation tactics. Twelve manipulation tactics were identifie...

In studies on prospective time perception, a prolonging effect of arousal on time estimates is commonly reported for durations under 2s while the effect vanishes for longer intervals. In this study, we investigated how arousal and pleasure induced by aural stimuli varying in volume and valence influenced reproductions in the range from 1.1s to 5s. As expected, higher arousal was associated with...

People approach pleasure and avoid pain. To discover the true nature of approach-avoidance motivation, psychologists need to move beyond this hedonic principle to the principles that underlie the different ways that it operates. One such principle is regulatory focus, which distinguishes self-regulation with a promotion focus (accomplishments and aspirations) from self-regulation with a prevent...

The brains of animals show chemical, anatomical, and functional differences, such as dopamine production and structure of sleep, between Amniota and older groups. In addition, play behavior, capacity to acquire taste aversion, sensory pleasure in decision making, and expression of emotional tachycardia and fever started also to be displayed by Amniota, suggesting that the brain may have began t...

Recognizing that value involves experiencing pleasure or pain is critical to understanding the psychology of value. But hedonic experience is not enough. I propose that it is also necessary to recognize that strength of engagement can contribute to experienced value through its contribution to the experience of motivational force--an experience of the intensity of the force of attraction to or ...