abstract through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. the main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (preferr...

BACKGROUND The World Health Organization's publication, Developing sexual health programmes, states that the media is an important source of information about sexuality. Although the media can promote awareness of sexual health issues, it also acts as a vehicle for defining and regulating sex norms. In other words, the standards of 'normal' sex are in part defined by the media. Accordingly, it ...

Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...

Developing suitable frameworks and paradigms (theoretical and practical) is a challenge for all disciplines in the face of rapid technological changes. Technological advances are fundamentally changing discourse in many well-established areas of research; from advances in understanding the brain, questioning the informed wisdom of sectors of the brain, through to impacts of social networks on s...

Introduction. A number of Scandinavian Web-based tutorials on information seeking mediate a kind of discourse of information literacy practice by combining the two themes, written academic assignment and information seeking. The aim of the paper is first to examine students' experience of the pragmatic value of two of these Web-based tutorials, 'VIKO' (www.ntnu.no/viko/english) and 'UB-testen' ...

This paper intends to construct a framework of understanding the Cultural Revolution and the complexities of such an event on the basis of historically novel forms of political, social and ideological relations. It brings the Cultural Revolution back in a good light so as to show its immense, autonomous historical importance as well as its continuing relevance. It studies and establishes the re...