With a sample of new technology ventures in China, we investigated the contingent effect of strategic decision comprehensiveness on new product performance and product quality. The relationship between strategic decision comprehensiveness and new product performance was negatively moderated by technology uncertainty but positively moderated by demand uncertainty. The effect of decision comprehe...

Motivation Pricing decisions are often made when market information is still poor. While modern pricing analytics aid firms to infer the distribution of stochastic demand that they facing, data-driven price optimization methods impractical or incomplete if not coupled with testable theoretical predictions. In turn, existing models reason about response optimal prices changing characteristics wi...

This paper explores the differences between demand and supply uncertainty in multi-echelon supply chains. Our central premise is that the insights gained from the study of one type of uncertainty often do not apply to the other. In fact, the two types of uncertainty are in a sense mirror images of each other, in that the optimal strategy for coping with supply uncertainty may be exactly opposit...

In literature, most papers examine several stochastic demand processes where order lead times are constant. In reality, manufacturing firms use inventory management software, especially MRP, which ignored lead time uncertainty. It is true that in certain special cases, lead time uncertainty has essentially no effect and can be ignored. Nevertheless more often, lead time fluctuations strongly de...