Companies spend enormous resources on customer relationship management (CRM), but there is no clear understanding on two seemingly simple, but critical questions: (1) Should firms reward or punish their current customers? (2) Can CRM be profitable in a competitive setting? While CRM practitioners are enthusiastic about its win-win potential for firms and customers, the extant theoretical litera...

Knowledge spillovers to competitors are regarded as an important aspect of the innovation process. While a company possibly benefits from incoming information on successful R&D conducted by other companies, a generally high probability of leakage of knowledge in an industry will negatively affect profitability. This paper presents the results of an empirical study on the effects of outgoing and...

Established in December 2018 by Mr. Steven, the CEO of Boga Group Jatim, Onokabe is an all-you-can-eat Japanese restaurant Jatim. has three competitors, which are Cocari, BBQ Frenzy, and Hanamasa. The competitors have similar concepts, prices, products as Onokabe. However, due to ineffective marketing, lacks customers brand awareness. Whereas, strong USPs among high-quality meat a lot buffet va...

The main objective of this article is to describe and explain the utilization of Strategic Management Accounting Techniques (SMATs) in Iranian various firms. For this, a survey was carried out using questionnaires provided for the seventy-five Chief Executive Officers in productive and services firms. Data gathered from respondents about the usage rate of SMATs based on the five-point Likert sc...

Background: Electronic banking is one of the new topics related to both technology and finance. The purpose of this research is to identify and rank the ethical components in the electronic banking industry. Method: The present study is descriptive-survey. The statistical population of this research is experts in the field of marketing, development and improvement of E-Banking services in Teja...

One common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. The key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. So aim of this study was to investigate the role of socio-cultural factors on sports consumer behavior. This research was survey- descriptive....

Competitor identification tries to find competitors of some entity in a given field, which is the key to the success of market intelligence. Manually collecting competitors is labor-intensive and time consuming. So automatic approaches are proposed for this purpose. However, these approaches suffer from the following two main challenges. Competitor information might not only be contained in sem...

The process of globalization and rapid technological developments are causing rapid changes in markets. Successfully in challenging markets of the future requires an informed and ready to respond quickly. The aim of this study is to evaluate and prioritize the organizational strategies of sales and distribution of Kalleh Company in Gilan. In order to analyze the strengths, weaknesses, opportuni...

Web-Intelligence (also referred to as eIntelligence) is the application of business intelligence and analytics to data resulting from activity at a web site. Given the advent of e-commerce, such data is becoming very important to organizations as they strive to: Understand who their customers and prospective customers are Provide appropriate content to their web site customers Leverage other in...