T paper proposes an agent competition double-auction mechanism to simplify decision making and promote transactions for the customer-to-customer marketplaces. Under the proposed double-auction mechanism, bidding one’s true valuation (private information) is the best strategy for each individual buyer and seller even when shipping costs and sales taxes are different across various possible trans...

Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...

a r t i c l e i n f o The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market orientation, knowledge management and customer relationship management. The aim of the st...

With the development of technology and improvement customer awareness, customers enterprises are becoming more proactive in process cooperation. Among these developments is value creation brand network. The community changes with accumulation resources during journey, it particularly important to explore impact resource regulatory focus for on value. Previous research mainly focused role stages...

White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is research gap between customer value and engagement (CE). This explains that an antecedent of CE. some studies discuss consequence study aims to explain relationship WOS, value, quantitative explanatory used accidental sampling obtain samples. The survey was condu...