normal 0 false false false en-us x-none ar-sa microsoftinternetexplorer4 introduction: medical records department (mrd) is an important source for evaluating and planning of care services. the main goal of this research was performance evaluation of medical records department with balanced scorecard (bsc) approach in a hospital of isfahan, iran. methods: this research was a descriptive, cross s...

As Chinese game market growing mature, cultivating loyal game users has become the new goals for game companies. Based on the theory of game users experience, this paper constructs the structural model of customer with the variables of perceived value, customer satisfaction and customer loyalty and studies the relationship between the game users’ hedonic/utilitarian value and customer satisfact...

Service oriented development is the process of developing an application that is able to provide the required service to the customer keeping in mind the requirements of the customer but an application is said to be good service providing software if it provides the quality that is required by the consumer. In this paper we have reviewed various proposed methods that are capable of developing s...

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. As competition becomes more intense among companies and phenomena such as global marketing grow in...

........................................................................................................................................................... iii Sammanfattning ............................................................................................................................................ v Acknowledgements .....................................................