The advancement in technology, competitive market environment and changing behaviour of customers has generated an increased interest in direct marketing method for marketing. Data mining technology can predict and detect the changes in customer behaviour which facilities the effective planning of direct marketing campaigns. The objective of this paper is to generate a simplified data mining fr...

This paper describes the evolution and the results of the research work carried out by the IRIS group in the field of enterprise integration. This research work began with the ARDIN project, the aim of which was to develop and validate a step forward in the state of the art of the Reference Architectures for Enterprise Integration. The ARDIN project was focused on the internal integration of th...

Customer knowledge is critical for business and marketing strategy, companies are turning to Artificial Intelligence (AI)-based data analysis better understand user experience behavior in both product service sectors. This paper discusses the importance of customer tools obtaining it using AI-based analysis. While has many benefits, such as advanced detailed analytics, also drawbacks, privacy h...

background: quality in health care can be seen as having three principal dimensions: service, technical and customer quality. this study aimed to measure customer quality in relation to self-management of type 2 diabetes. methods: a cross-sectional survey of 577 type 2 diabetes people was carried out in australia. the 13-item patient activation measure was used to evaluate customer quality base...

In recent years, many companies have strived to enhance their customer-relating capability with knowledge management instruments. A survey conducted by the authors, however, indicates that successful implementations of such initiatives are still comparatively rare. In this paper we present a cross-case analysis of three companies that we identified as ‘‘good practices’’ in rejuvenating customer...

Using the customer relationship management perspective to investigate customer behavior, this study differentiates between customers through customer segmentation, tracks customer shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer segment behavior patterns. By using real...

Towards the development of a knowledge management practices survey for application in knowledge intensive organisations. Knowledge management in a multicultural environment: a South African perspective. Knowledge management in eBusiness and customer relationship management: South African case study findings. Nine drivers of knowledge transfer between universities and industry R&D partners in Ma...

Purpose — The primary focus of this research was to examine the impact customer knowledge and trust in Indonesia Deposit Insurance Corporation (IDIC) on retention bank customers Indonesia.Method study employed a cross-sectional design quantitative survey study. Questionnaires were distributed randomly respondents via social media. 141 from have been analyzed. Hypothesis testing is done by multi...