نتایج جستجو برای: customer experience management
تعداد نتایج: 1225507 فیلتر نتایج به سال:
IMS entails novel business opportunities for pioneering and emerging multimedia services, such as IPTV and VoIP video call applications. However, this strong commercial interest on this promising convergent IMS environment is balanced by the lack of efficient user/customer-centric network management mechanisms. ADAMANTIUM proposes an IMS-compatible Multimedia Content Management System (MCMS) fo...
Prepaid customers in mobile telecommunications are not bound by a contract and can therefore change operators (‘churn’) at their convenience and without notification. This makes the task of predicting prepaid churn both challenging and financially rewarding. This paper presents an explorative, real world study of prepaid churn modeling by varying the experimental setup on three dimensions: data...
As digitization makes customer migration easier and more attractive, managing customer recovery becomes increasingly important for organizations. In this context, the challenge is to avoid two error types that can occur with customer relation recovery. First, mistakenly investing in customer relations that are active (“alive”), and, second, mistakenly not investing in migrated customer relation...
We investigate how electronic commerce (EC) retailers, or e-tailers, manage transaction costs and generate customer value. We integrate information systems and marketing theories in a framework for transaction cost management based on four contingency factors: channel, customer, product and shopping occasion characteristics. We build the framework using archival case studies and validate it wit...
customer relationship management (crm) and knowledge management (km) have become especial and strategic keys in the current competitive environment for all companies. the critical role of km as the main determinant of the success of crm has been the focal point of the previous researches; the present paper aimed at studying the impact of different km factors- such as customer knowledge (ck), s...
Communication and promotion decisions form the heart of retailer customer experience management strategy. In this review paper, we address two key questions from a retailer’s perspective: (1) what have we learned from prior research about promotion, advertising, and other forms of communication and (2) what major issues should future research in this area address. In addressing these questions,...
1. Introduction From the view points of Management of Technology (MOT), the importance of management of new product development can be illustrated as follows: The production rule in 20th century manufacturing and fabrication industry is placed stress on " how to make ". The production rule in 21st century is stressed on "what to make." Attractive goods and products are most important for all di...
There are a range of business motivations for communications service providers (CSPs) to monitor subscriber quality of experience (QoE) for streaming video services. Whether for network engineering purposes, business intelligence insight, customer experience management initiatives, or some other reason, the ability to determine the QoE from the subscriber’s perspective, for each video stream, i...
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