Our goal is to make a recommendation system based on taste of products for each customer estimated by observing their behavior in a retail store. The dominant attributes in customer's taste are estimated by Conjoint analysis of the attributes of product and the degree of interest in product estimated from customer's behavior. We achieved success 3 of 4 customers, in the experiment in the trial ...

We involved 30 customers of a company designing and producing microwave ovens. In a number of experiments these customers generated over 100 new ideas on functions, attributes and services related to microwave ovens. The 21 best ideas were identified by company specialists and these ideas were then evaluated by a large customer group using the theory of attractive quality in order to identify w...

Excerpt] We know that hospitality customers usually make purchases by simultaneously evaluating several criteria. A typical buying decision might take into account service quality, delivery speed, price, and any special buying incentives, for instance. It is imperative that businesses take into account customer preferences and choices when making decisions regarding product and service attribut...

Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and improve profits. RFM analysis is commonly performed using the Arthur Hughes method, which bins each of the three RFM attributes independently into five equal frequency bins. The resulting 125 cells are depicted in a tabul...

The majority of previous studies have used logistic regression analysis(LRA) as an analysis tool to evaluate the impact of service attributes on customer satisfaction and post-purchase behavior. However, LRA assumes that a linear relation exists between the input and output variables, and that variables are normally distributed, which places significant limitations on the analysis. This study u...

Recent studies show that products and services hold great appeal if they are attractively designed to elicit emotional feelings from customers. Kansei engineering (KE) has good potential to provide a competitive advantage to those able to read and translate customer affect and emotion in actual product and services. This study introduces an integrative framework of the Kano model and KE, applie...

Often many available web services provide similar functionality, but have different Quality of Service (QoS). In this case, a choice needs to be made to determine which services are selected to participate in a given service composition. This paper proposes a technique for QoS-aware service composition with the purpose to pro-actively minimize the rate of violations of a service level agreement...

Recent studies show that products and services hold great appeal if they are attractively designed to elicit emotional feelings from customers. Kansei engineering (KE) has good potential to provide a competitive advantage to those able to read and translate customer affect and emotion in actual product and services. This study introduces an integrative framework of the Kano model and KE, applie...

Product concept formation is regarded as a key activity in new product development and manufacturing (NPD&M). It may determine whether a NPD&M project will be successful or not. In the early stage of product concept formation, owing to the huge space of possible solutions as well as incomplete and imprecise information, it is difficult for designers to generate functional attributes and subsequ...

Based on SERVAUALmodel, this paper brings in the entropy method to rank quality improvement (QI) priority for service attributes, and a service quality evaluation(SQE) model integrating competitive analyses has been structured to evaluate the mobile communication service quality (SQ) for Wuhan Branch of China Telecom(WBCT). The research shows that the QI priority of 22 service attributes has ch...