Memetics, a new branch of study researching into the replicate, proliferation and evolution of meme based on Neo-Darwinism, probes dynamically into the cultural medium: meme, in the perspective of culture evolution, information intercommunion and thought contagion. Meme, depositing in individual’s memory as the replicative gene, can be replicated in another individual’s memory so as to remodel ...

Following suggestions by anthropologists, (Tylor, Malinowski, Benedict, and White), social psychologists (G.H. Mead), sociologists (Goffman and Berger and Luckmann), and philosophers (Ricoeur and Cassirer), I propose a characterization of the anthropological concept of culture using the institution as the fundamental unit of cultural analysis and show how this characterization can address a num...

New information technology (IT) is a major challenge to human adaptability. A crucial issue for the integration of new IT in the education system is the enhancement of its role of preserving cultural heritage, improving knowledge transferal and social integration. Software agents are computer programs that can be used to improve learning. Learning is described by five attributes: pleasure, lear...

Ethos, the speaker’s image in speech is one of three means persuasion e stablished by Aristotle’s Rhetoric and often studied a loose way. Many scholars develop lists self-images (ethos leader, modesty ethos, etc.), but few explain how arrives at these types ethos. This precisely what inferential approach described here intends to do. Considering, like many discourse analysts, that ethos consubs...

The ability to communicate is one of the crucial properties of agents. In this paper a normative approach to the pragmatics of Agent Communication Languages (ACLs) is proposed. In an open environment, like the Internet, in which agents are designed in many different ways, it is important to clearly establish the meaning of a standard language for artificial agents. Traditionally, the pragmatics...

If the life of everyday language can be captured by any single domain of linguistic research, surely pragmatics must be among the top candidates for that honor. Casting its wide net around phenomena as diverse as intonational, morphological and syntactic variation with implications for social and interpersonal meanings, speech acts and their diverse realizations, discourses coherence and cohesi...