The purpose of this study is to evaluate the relationship between cultural capital and social alienation. According to Pierre Bourdieu’s Standpoint, cultural capital involves habitus, rhetoric styles, different forms of knowledge and tastes. According to Bourdieu, the individuals who are in high economic and social hierarchical level have different patterns, habitus and type of cultural goods...

A vast range of archaeological studies could be construed as studies of consumption, so it is perhaps surprising that relatively few archaeologists have defined their scholarly focus as consumption. This review examines how archaeology can produce a distinctive picture of consumption that remains largely unaddressed in the rich interdisciplinary consumer scholarship. Archaeological research pro...

In this paper we use 2001-2002 urban survey data we collected to analyze demographics, cultural factors, and purchasing behaviors influencing the consumption of fresh milk, yogurt, ice cream, and powered milk in urban areas of China. The data include frequency of consumption by product, location of consumption and purchase, exposure to advertising and foreign culture, and school milk programs. ...

We propose a synthesis of two lines of sociological research on boundary spanning in cultural production and consumption. One, research on cultural omnivorousness, analyzes choice by heterogeneous audiences facing an array of crisp cultural offerings. The other, research on categories in markets, analyzes reactions by homogeneous audiences to objects that vary in the degree to which they confor...

With globalization, the number of individuals with knowledge about multiple cultures is on the rise. This article illustrates how studying consumer reactions to brands that are loaded with cultural meanings can contribute to developing a cultural psychology of globalization. Our review demonstrates that brands can be considered cultural ‘products’ – they are tangible, public representations of ...

We use data from a large-scale and nationally representative survey from the UK to investigate the association between social mobility and cultural omnivorousness. By applying diagonal reference models to our data, we show that both parents’ and respondent’s educational level affect visual arts consumption, with the weight of the former being about a third in magnitude as the latter. This is in...

In this paper, we use recent survey data on the visual arts in order to test three arguments concerning the relationship between social stratification and cultural consumption: i.e. what we label as the ‘homology’, the ‘individualisation’ and the ‘omnivore–univore’ arguments. Through latent class analysis, we identify three types of consumer in the visual arts—‘omnivores’, ‘paucivores’ and non-...

This paper reports a user study on creating, consuming and managing digital music content. We consider people’s personal relationship to the music entertainment technology and content, and the typical actions carried out in and outside of the home domain. The study was carried out in two cultural environments, New York City and Hong Kong.