As global access to the Internet increases, so does the potential for miscommunication in international online interactions (IOIs). Unfortunately, many models for examining cross-cultural communication focus on conventional (offline) interactions or settings. As a result, researchers lack a mechanism for examining how cultural factors could affect online discourse. This article presents an appr...

Cultural factors have long been known to influence the communication and success potential of competition in conducting international business. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international marketing communications. Understanding cultural differenc...

Language teaching should have portions for cultural reviews and studies that are relevant to the topics learners’ needs. This research was qualitative descriptive aimed describe cross-cultural understanding implementation in business economic ESP class. It is significant class realization toward aspect since findings expected enhance future preparation. Better cultural-based-prepared material b...

Foreign language teaching is based on the assumption that we understand each other if share same code and use it appropriately. In foreign languages belief one can be translatable into another; difficulties are met in of culture. The search for common points different cultures transform cultural barriers bridges have been conveyed by disciplines over last decades. Culture a social construct rol...

BACKGROUND Research has shown that patients' and practitioners' cultural orientations affect communication behaviors and interpretations in cross-cultural patient-practitioner interactions. Little is known about the effect of cultural orientations on assessment of communication behaviors in cross-cultural educational settings. The purpose of this study is to explore cultural orientation as a po...