Group-buying ads seeking a minimum number of customers before the deal expiry are increasingly used by the daily-deal providers. Unlike the traditional web ads, the advertiser’s profits for group-buying ads depends on the time to expiry and additional customers needed to satisfy the minimum group size. Since both these quantities are time-dependent, optimal bid amounts to maximize profits chang...

This Working Paper should not be reported as representing the views of the IMF. The views expressed in this Working Paper are those of the author(s) and do not necessarily represent those of the IMF or IMF policy. Working Papers describe research in progress by the author(s) and are published to elicit comments and to further debate. We study vote buying by competing interest groups in a variet...

Celebrity Endorsement has become one of the important tools in advertisement persuading customers. No study has been yet conducted in Pakistan to measure the impact of credibility of celebrity on the buying intentions of customers. This paper investigates the credibility of celebrity endorser influence on consumers buying intention and also whether the experience of celebrity with the usage of ...

Digital growth in Indonesia, especially e-commerce is very fast, competition between online businesses getting tighter. Customers easily move from one place to another get the best. In a marketing strategy time where so fierce today, most important thing for marketers maintain good relationships with customers, other statement, challenge and priority of business loyalty. Loyalty, customer satis...

The notion of nudge effects was investigated in two field experiments which focused on influencing customers’ purchases by manipulating the location and availability of food in a University canteen setting. Study 1 manipulated the location of fruit and confectionary. Study 2 restricted the types of bread (i.e. brown only not white) that customers could choose for their sandwiches. The results o...

Several information goods, such as movie distribution rights or newspapers, are sold either at spot prices, or through forward subscription buying. Our paper considers a firm that offers an information good through spot buying, or through forward buying at a reduced price, or a combination of the two. We propose a consumer decision-making model that captures the market reaction to such an offer...

It has been well recognized that vendors’ reputation plays an important role in e-commerce. As a popular platform for promoting the services or products online, groupon websites have developed various reputation systems to assist the customers in making their purchase decisions. This paper performs an empirical study to investigate the impact of service reputation on the groupon buying behavior...

In this article, the author addresses the question of how a firm’s acquisition efforts influence the composition of the customer portfolio. The first part of the research is a conceptual model that illustrates how customer uncertainty provides an explanation for why promotionally acquired customers have lower repurchase rates and smaller lifetime values. The second part of the research involves...

Using retail purchase data reported by Nielsen‘s Homescan panel this study investigates the U.S. demand for organic and conventional fresh fruits. The study fills an important research void by estimating the much needed income and price elasticities for organic and conventional fruits utilizing a censored demand approach. Household income is found to affect organic fruit consumption. Consumers ...

Group buying mode has been one of the hottest business models in the Chinese Internet area in recent years. Though the market competition is intense, the demand of group purchase is still on the rise. Nowadays, the research on comprehensive evaluation of group buying websites in our country is still tiny. The paper used DEA combined with fuzzy comprehensive evaluation to evaluate popular group ...