innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users’ unwillingness to accept and use available systems. this research aims to use the concept of reasoned action theory t...

Pioneered by American economist Paul Samuelson, revealed preference theory is based on the idea that the preferences of consumers are revealed in their purchasing behavior. Researchers in this field have developed complex and sophisticated mathematical models to capture the preferences that are “revealed” through consumer choice behavior. This study of consumer demand and behavior is closely ti...

The study explores the factors influencing consumer ethical decision making when purchasing pirated software. 300 questionnaires were distributed among potential respondents for this study, of which 250 were returned. After completing the screening process, only 200 responses were considered complete and valid to undergo data analysis. In this study, exploratory factor analysis was used to iden...

Luxury is an identity, a philosophy and a culture which requires understanding before the adoption of e-business practices because of its intricacies and output are essentially different from other types of goods. Factors such as culture, personal characteristics, website quality, and vendor characteristics influence the online purchasing behavior of consumers thus making it a complex area of s...

Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. However, another type of model, consumer-to-business (C2B), is seldom found. A possible reason for this phenomenon is transaction cost; to unite a group of candidate buyers’ c...

Firms developing new products must often make a trade-o¤ between production costs and product quality: higher quality products are more valued by consumers, but also more costly to manufacture. We analyze the impact of activities that increase consumer value (quality improvement e¤orts) and activities that decrease production costs (cost reduction e¤orts) on the pro…t of a …rm. We demonstrate t...

in this study, the effect of environmental concern, attitudes and behaviors of the university students on the environmentally conscious purchasing behavior was investigated with the help of structural equation model (sem). sem is an effective data analysis tool that expresses the complicated causative relations between the latent variables. in this study, we collected the data from 400 univers...