A2 W of mouth (WOM) plays an increasingly important role in shaping consumers’ attitudes and buying behaviors. Prior work in marketing has mainly focused on the aggregate impact of WOM on product sales as well as the generation of WOM. Very little attention has been paid to the consumption or usage of WOM. In this paper, utilizing a unique data set that collects information from the automobile ...

The success of Web 2.0 applications has made online social media websites tremendous assets for supporting critical business intelligence applications. The knowledge gained from social media can potentially lead to the development of novel services that are better tailored to users’ needs and at the same time meet the objectives of businesses offering them. Online consumer reviews are one of th...

We empirically explore the associations between social media usage at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media usage of popular platforms such as Facebook, Twitter, LinkedIn, and Skype are an...

User-Generated Content (UGC) on social media platforms and product search engines is changing the way consumers shop for goods online. However, current product search engines fail to effectively leverage information created across diverse social media platforms. Moreover, current ranking algorithms in these product search engines tend to induce consumers to focus on one single product character...

The part of “future direction” in the findings of metaanalysis could provide the great direction to conduct the future studies. This study, “The Documentary Analysis of Meta-Analysis Research in Violence of Media” would conclude “future directions” out of 10 meta-analysis papers. The purposes of this research are to find an appropriate research design or an appropriate methodology for the futur...

The use of social media has soared in popularity in recent years. Facebook has over 1.3 billion users, while Twitter and LinkedIn users number in the hundreds of millions. New social media platforms, like Pinterest and Snapchat, seem to appear rapidly and from out of nowhere. Organizations, however, have largely lagged the public in their adoption of social media platforms for business purposes...

first, fairclough has considered the concrete texts in a linguistic position, then identified discourses which is based on the text and finally describe their dependency to micro social theories. his purpose has been to aware consumer of media texts in critical language. every text leads readers towards an understanding of certain facts. the main concern of fairclough has been the identificatio...

The research field of ambient media starts to spread rapidly and first applications for consumer homes are on the way. Ambient media is the logical continuation of research around media. Media has been evolving from old media (e.g. print media), to integrated presentation in one form (multimedia – or new media), to generating a synthetic world (virtual reality), to the natural environment is th...

As gamification and digital game playing is getting more and more popular, also business-life is increasingly relying on this phenomenon for attracting different consumer groups. To illustrate, food companies are trying to find new ways to appeal customers and answer to their market demands through development of new snacks concepts. Acquiring more in-depth understanding how snacks consumption,...