Consumers use social media to create content, generate online word-of-mouth, and communicate with brands other consumers. engage influencers who deliver content that is timely, entertaining, interesting them. Many have a truly global following across the world. However, there little research on international aspects of influencers. Our paper leverages Hofstede’s cultural dimensions study consum...

objective(s) the primary objective of this study was to determine whether local and imported cigarette brands used in iran, have elevated levels of metals or not. the produced data of cigarette brands are compared both with each other and with the existing brands in different countries. materials and methods in present study, nineteen various cigarettes brands were randomly purchased from the c...

This review explores the integration of enhanced personalization and seamless multimodal interfaces in field fashion design recommendation. We examine increasing demand for personalized experiences potential facilitating effective communication between designers users. By leveraging user preferences, body measurements, style choices, artificial intelligence (AI) systems can deliver highly recom...

Store brands are the only brands for which the retailer is responsible not only for promotion, shelf placement, and pricing, but also for positioning the brand in product space. We argue that retailers strongly value control over store brand positioning because they will be unable to source a national brand with their desired product positioning. This is because retailers have an incentive to p...

Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers’ power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify the relative importance of each role, conditional on the location of both private labels and national brand...

The quality of cement is one of the important factors which materially contribute to the strength and durability of structural concrete. Different brands of Portland cement are used in Libya by local contractors for various construction work. However, no comparative study has been made undertaken hitherto to investigate the mechanical and physical properties of the various brands of cement. Thi...

OBJECTIVE Youth use of cigars has increased in the USA. Understanding brand preference among youth could help explain the attraction to cigars, and develop prevention strategies. This study reports on youth characteristics associated with preferences for cigar brands. DESIGN Data are presented on 5006 students in grades 7-12 (ages 12-18 years) in classrooms administered the cigar use reasons ...

Subaru markets an L.L. Bean Outback station wagon. Dell stamps Microsoft and Intel logos on its computers. Such inter-weaving of different companies' brands is now commonplace. But one of the central tools of brand management-portfolio mapping--has not kept pace with changes in the marketplace. Most conventional brand maps include only those brands owned by a company, arranged along organizatio...

Digitalization has shaped the relationships among companies, consumers, and social participants with advancements of digital technology. As a result, companies are increasingly adopting integrating YouTube system for content dissemination engagement their customers stakeholders. This study proposes prediction model that analyzes 16 278 image datasets collected from 137 brand channels’ videos ov...