It is a common problem for companies to sustain high levels of customer satisfaction in social media where customer opinions and attitudes propagate through a large population quickly. The value of customer participation has been emphasized in order to improve the information exchanging between customers and companies. Value co-creation is one of the most important ways to achieve that goal; an...

The emergence of web-based technologies has radically influenced the ways in which individuals around the world communicate, represent themselves, share ideas, and otherwise interact with one another (Ward and Sonneborn, 2009; Rogers, 2003). In particular, these technologies allow people to communicate directly with one another and to share and shape their own experiences; as a result, customer...

Creating and designing with a machine: do we merely create together (co-create) or can a machine truly foster our creativity as human creators? When does such co-creation foster the co-creativity of both humans and machines? This paper investigates the simultaneous and/or iterative process of human and computational creators in a mixed-initiative fashion within the context of game design and at...

...................................................................... iii Samskapande i utvecklingen av vårdens tjänster – en dagboksbaserad ansats .................................................. v Listen ........................................................................... vii Preface ........................................................................ viii Appended Articles .......

The conventional value delivery business is based on a relationship between a manufacturer and a customer, or service provider and service receiver. As a break from that framework, Fujitsu has focused attention on co-creation processes, in which sharing of social values and new discoveries and recognitions are incorporated into development for innovation that creates new possibilities of utiliz...