With the recent explosion of choices available to us in every walk of our life, capturing the choice behavior exhibited by individuals has become increasingly important to many businesses. At the core, capturing choice behavior boils down to being able to predict the probability of choosing a particular alternative from an offer set, given historical choice data about an individual or a group o...

This article develops a parsimonious descriptive model of individual choice and valuation in the kinds of experiments that constitute a substantial part of the literature relating to decision making under risk and uncertainty. It suggests that many of the best known "regularities" observed in those experiments may arise from a tendency for participants to perceive probabilities and payoffs in a...

The paper is based on the first author's dissertation. We thank Stefan Witwicki for his assistance in JAVA and Flash programming to facilitate our data collection process. We thank Natasha Zhang Foutz for great comments for our paper. Finally, we thank the review team for providing us with valuable comments and directions for the paper.

Adaptive zoning is a recently introduced method for improving computer modeling of spatial interactions and movements in the transport network. Unlike traditional zoning, where geographic locations are defined by one single universal plan of discrete land parcels or ‘zones’ for the study area, adaptive zoning establishes a compendium of different zone plans, each of which is applicable to one j...

Studying the location of an airport is essential for optimizing its functionality, ensuring safety, and maximizing economic benefits. There are many airports located within a short distance each other, users can often choose to travel between one or other depending on number variables that they value their final choice. In this paper, we design stated preference survey estimate latent class log...

A central task in operations is demand estimation, which provides high quality inputs for assortment planning and revenue management (RM). For simplicity, many models in practice assume that each product has its own independent demand stream. However, if products are substitutes, then the demand for a given product will be a function of the set of alternatives available to consumers when they m...

We extend the multinomial logit model to represent some of the empirical phenomena that are frequently observed in the choices made by humans. These phenomena include the similarity effect, the attraction effect, and the compromise effect. We formally quantify the strength of these phenomena that can be represented by our choice model, which illuminates the flexibility of our choice model. We t...