In today's highly competitive business world, customer relationship management (CRM) is emerging as a core marketing activity. Based investigation of the factors that influence the customers' willingness to engage in a relationship CWER and the customer relationship share (CRS), a conceptual model is derived by using theories taken from multi-disciplinary literature, including marketing, manage...

This paper investigates the reasons customers use Internet banking (I-Banking) and whether the use differs across various customer demographics. The relationship between trust & loyalty and customer demographics was also analyzed. The results showed that customers of differing genders perceived different factors as important. “Checking account balance” and “Checking bank statements” were identi...

Firms that do better than their competitors in terms of satisfying customers, generate superior return at lower risk. Satisfied customers are more loyal, less sensitive to price movements. The aim of this study is to examine the impact of customer satisfaction on shareholders’ value creation. Customer satisfaction involves behavior of customers that typically relate to purchase or consumption o...

observation of justice is one of the most important indexes influencing satisfaction of the personnel of an organization so that perceiving injustice will result in the personnel dissatisfaction thereby leaving negative influence on their performance [38]. this situation also influences the customers’ satisfaction in the service organizations where the personnel have direct and face-to-face con...

improving the marketing capabilities of beekeepers is assumed one of the most important and effective factors affecting the development of apiculture industry. the purpose followed in this study is an investigation of the educational needs of lorestan province beekeepers in the domain of marketing scope. the population of the study included all beekeepers in lorestan province (n=1200). a sample...

This study was conducted to determine the effect of experiential marketing, price, and service quality on customer satisfaction at Up Barbershop Magetan customers. Determination sample used is by taking 10% population number customers in 2021 Barbershop. Collecting data this distributing questionnaires all respondents. The method analysis using multiple linear regression analysis. results indic...

nowadays, managing the relations between customers is a fundamental necessity in activities leading to the promotion in the chain of an organization. in fact, customers satisfaction and quality of services are considered as the vital issues in most industries and services. after-sales services will also become more important in near future in iran and the survival of domestic automobile industr...

This study addresses the effect of customer relationship management (CRM) practices on online customers’ satisfaction with their experience in interacting with the company Web sites. Recognizing the importance of maintaining a healthy relationship with customers, companies are actively seeking ways to enhance the customer value of their offerings through relationship marketing. Since effective ...