نتایج جستجو برای: cause related marketing

تعداد نتایج: 1550155  

Journal: :Nirmana (Surabaya) 2023

The study discusses on how Aqua as the product well brand and its cause related marketing activities become source of popular culture. customer community stakeholder create new meaning using advertisement. is representations people’s daily life. Product, brand, cause-related are a top-down communication that controlled by capitalist. bottom-up people who constructing reconstructing their everyd...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شاهد - دانشکده هنر 1391

now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...

2017
Iguácel Melero Teresa Montaner

Although previous cause-relatedmarketing literature has examined the role of the nature of the product and the perceived fit between the product and the cause, there is no clear consensus yet regarding the effect of these variables. This study contributes to existing literature by shedding light on the role that these two key factors have on consumer response. A 2 (utilitarian products vs. hedo...

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