In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial institution may derive marketing strategies for turning their reluctant customers into active ones and a telecommunications company may plan actions to stop their valuable customers from leaving. These marketing plans are aimed...

Organizations have used Customer Lifetime Value (CLV) as an appropriate pattern to classify their customers. Data mining techniques have enabled organizations to analyze their customers’ behaviors more quantitatively. This research has been carried out to cluster customers based on factors of CLV model including length, recency, frequency, and monetary (LRFM) through data mining. Based on LRFM,...

Easy access to the Internet, smartphones, and mobile-based banking change customer shopping intentions. As a crucial component of financial technology (Fintech), mobile wallets enable customers shop via smartphones. Mobile present cashless transactional method, cost-efficient services, traceable options that improve sustainability in payment services. Over last decade, wallet services have evol...

This study aimed to find out the persuasive language on Starbucks advertisements Instagram posts. The category of was referred Lamb's theory (2014). By using descriptive qualitative method, researcher collected seventy data Then, were analyzed by categorizing and interpreting them into correct categories. research result discussion showed that from 70 which taken posts, there 60 found distribut...

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

 Nonlinear MUSA is an extension of MUSA, which employs a derived approach to analyze customer satisfaction and its determinants. It is a preference disaggregation approach, widely welcomed by scholars since 2002, following the principles of ordinal regression analysis. N-MUSA as a goal programing model, evaluates the level of satisfaction among some groups including customers, employees, etcete...

Research on human infants, adult nonhuman primates, and children and adults in diverse cultures provides converging evidence for four systems at the foundations of human knowledge. These systems are domain specific and serve to represent both entities in the perceptible world (inanimate manipulable objects and animate agents) and entities that are more abstract (numbers and geometrical forms). ...

Purpose – To contribute to the theoretical work on service-perceived risk management of knowledge-based services (i.e. intangible and heterogeneous) and experience-based services and to suggest a framework that helps to formalize these risks and the value associated with their management, by arguing that this risk management relies on a sequence of risks (Threat, Event, Ignorance and Damage, ca...