BACKGROUND Study objective was to evaluate the effectiveness of commonly used post-campaign hang-up visits on the hanging and use of campaign nets. METHODS A cluster-randomized trial was carried out in Uganda following an ITN distribution campaign. Five clusters (parishes, consisting of ∼11 villages each) were randomly selected for each of the three study arms with between 7,534 and 9,401 hou...

OBJECTIVE The study analysed the effect of Information, Education, and Communication (IEC) campaign activities on the adoption of a community-based health insurance (CHI) scheme in Nouna, Burkina Faso. It also identified the factors that enhanced or limited the campaign's effectiveness. DESIGN Complementary data collection approaches were used. A survey was conducted with 250 randomly selecte...

This paper focuses on countermarketing efforts aimed at curbing youth smoking. We review the literature on the effectiveness of tobacco countermarketing campaigns, characterise current state and national campaign approaches, present findings from qualitative approaches and laboratory experiments that explore a variety of messages (for example, health consequences, industry manipulation), and di...

The study examined Anambra state residents’ attitude towards radio campaign messages on compliance to covid-19 protocols, with the objectives includes: determine level of awareness residents campaigns protocols; extent influenced use face masks and ascertain influence hand washing etiquette. forms delivering considered were jingles, dramas, public service announcements, sponsored health talks. ...

This study experimentally tested the effects of 2 types of content commonly found in anti-tobacco television messages-content focused on communicating a health threat about tobacco use (fear) and content containing disgust-related images-on how viewers processed these messages. In a 2 x 2 within-subjects experiment, participants watched anti-tobacco television ads that varied in the amount of f...

We develop an approach to studying public opinion that accounts for how people process competing messages received over the course of a political campaign or policy debate. Instead of focusing on the fixed impact of a message, we emphasize that a message can have variable effects depending on when it is received within a competitive context and how it is evaluated. We test hypotheses about the ...

In order to work towards further reduction of vitamin A deficiency in central Java, Indonesia, a social marketing campaign promoting eggs and dark-green leafy vegetables was initiated in March 1996. The nutritional surveillance system (December 1995-December 1996) found the following. The campaign's messages were well noticed. Consumption of at least one egg in the past week increased from 80% ...

The Food and Drug Administration's (FDA) The Real Cost campaign advertisements (ads) have targeted U.S. youth with messages designed to prevent and reduce tobacco use. This study examined exposure to The Real Cost campaign, including ad and slogan recall, and associations with attitudes and risk perceptions among U.S. adolescents. We analyzed data from a nationally representative sample of adol...