We explore the effects of television advertising in the setting of the NFL’s Super Bowl telecast. The Super Bowl is the largest advertising event of the year and is well suited for measurement. The event has the potential to create significant increases in “brand capital” because ratings average over 40 percent of households and ads are a focal point of the broadcast. Furthermore, variation in ...

The objective of this study was to evaluate the effect of ambient temperature and sodium bicarbonate (NaHCO3) supplementation in diets for growing lambs on meat fatty acids composition. A slaughter study was carried out on 12 male Black Belly Barbados lambs randomly drawn from a prior growth trial (245 days). The lambs were divided into four equal groups and allotted in a 2×2 factorial design. ...

Escherichia coli C20, isolated from domestic chicken gut microbiota, demonstrated multidrug resistance to the tested antibiotics. Here, we present the draft genomic sequences of E. coli C20, along with that of its plasmid. The final assembly yielded a chromosome of 4,640,940 bp and plasmid of 277,380 bp, with average coverages of 146.95-fold and 35.63-fold, respectively.

To improve beef quality, a selection of specific breeds for crossbreeding, genotyping, and candidate genes in breeding animals can be some the solutions. The objective this study was to determine effects FASN, SCD, GH on carcass fatness fatty acid (FA) composition intramuscular lipids crossbred Holstein × (Simmental, Belgian Blue, Limousin, Piemontese). allelic genotypic distribution polymorphi...

The diether core membrane lipid sesterterpanyl-phytanyl-glycerol (so-called extended archaeol and often abbreviated C20-C25) is considered as a hallmark of Haloarchaea, clade archaea thriving under extreme high salinities. We here report about occurrence in different saline aquatic settings with salinity ranging from ca. 50 psu (5 % NaCl w/v) to saturation (ca. 350 psu). This demonstrates that ...

In this study, oil was extracted from the liver and visceral fat of Patin (Pangasianodon hypophthalmus) and refined. The yield of oil after refining was 49.98%. The major yield loss (34.20%) happened during the degumming procedure. Fatty acids found in the crude and refined oil were C12:0, C14:0, C14:1, C16:0, C16:1, C18:0, C18:1, C18:2, C18:3, C18:4, C20:0, C20:1, C20:4, C20:5, and C22:6. The ...

Central to embryonic development is the generation of molecular asymmetries across fields of undifferentiated cells. The Drosophila wing imaginal disc provides a powerful system with which to understand how such asymmetries are generated and how they contribute to formation of a complex structure. Early in development, the wing primordium is subdivided into a thin layer of peripodial epithelium...

background functional constipation (fc) and constipation-predominant irritable bowl syndrome (cibs)are two main subtypes of constipation that can be distinguished by the rome ii criteria. measuring colonic transit time (ctt) is an easy and cost effective way to evaluate constipation. this study was conducted to compare the ctt in patients with fc and cibs. materials and methods those patients w...

S ports participation during childhood, adolescence, and the teenage years is the focus of much attention by a variety of pediatric stakeholders. The physical, mental, and emotional development associated with athletic endeavors can play a great dividend in adulthood. Whether it is a team sport demanding the combined effort of various personalities and skills sets or the mental toughness requir...

Many English noun pairs suggest an almost limitless array of semantic interpretation. A fruit bowl might be described as a bowl for fruit, a bowl that contains fruit, a bowl for holding fruit, or even (perhaps in a modern sculpture class), a bowl made out of fruit. These interpretations vary in syntax, semantic denotation, plausibility, and level of semantic detail. For example, a headache pill...