Pharmaceutical companies have long focused their marketing strategies on getting doctors to write more prescriptions. But they lose billions in potential sales when patients do not take their prescribed drugs. Getting patients to "adhere" to drug therapies that have unpleasant side effects and questionable efficacy requires more than mere ad campaigns urging patients to talk to their doctors. I...

The purpose of this research is to examine whether 1) Brand experience and brand image can predict loyalty Mc Donald’s in Jakarta. 2) trust 3) 4) mediates the prediction on population study are all people who have consumed McDonald's fast food sample used was 150 respondents. . Non-probability sampling technique for data collection method convenience sampling. result positively product Image ca...

This study aims to determine whether there is an influence of brand image and ambassador on purchase decision through trust as intervening agent for MS Glow consumers in Samarinda City. used a quantitative method by collecting data distributing questionnaires respondents. The research was conducted 100 female respondents the age range 17-41 years who live City have purchased Beauty Skincare. sa...

This study aims to examine factors influencing customer satisfaction and trust towards vendors on the mobile Internet. Data were analysed among 200 respondents who completed the questionnaire by employing multiple regression analysis. Results revealed that customer satisfaction towards the vendor was significantly influenced by ease-of-use, responsiveness, and brand image. Meanwhile, customer t...

Brand loyalty or customer is an important concept for many companies that can bring benefits to the company, such as repeated purchases and recommendations of brand others, which then reduce marketing costs. This paper aims test analyze influence image, love, trust on loyalty. The sample technique used in this study a nonprobability sampling purposive technique. A total 257 pieces data were ana...

This research aims to identify the influence of Victoria’s Secret’s rebranding brand loyalty by assessing its trust, prestige, and love. was conducted using a quantitative approach through an online survey descriptive statistics with PLS- SEM analyze data. The results show that Victoria's image has positive on love; trust in does not have effect loyalty, prestige love loyalty.

The present study aims to investigate the impact of brand experience on engagement with mediating role love and trust. Within literature, there have been a select few studies that focused these factors in case Bank Melli Iran. To this end, approach was utilized which 384 customers Iran Sari (both male female) were selected based available non-random sampling method formula Cochran participate s...