The purpose of the present paper is to present a new conceptualisation on passion for activities, the Dualistic Model of Passion (Vallerand et al., 2003) and an overview of related research. Passion is defined as a strong inclination toward an activity that people like, find important, and in which they invest time and energy. This model further posits the existence of two types of passion each...

Introduction: This study set out to investigate the efficacy of training through emotion-focused therapy (EFT) on the improvement of marital passion. Correspondence: Mohammad Baghban, PhD Student. Young Researchers and Elite Club Islamic Azad University, Marvdasht Branch. Marvdasht, Iran Tel:+9...

Based on a motivational perspective of passion, we investigated the associations between passion for the Internet and level of self-determined motivation toward the couple’s relationship. Our results show that an obsessive passion toward the Internet was associated with lower self-determination in the couple, greater conflict in the relationship, and low levels of dyadic adjustment. In contrast...

The recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. The aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. Information on 400 customers of the Mashhad Tabarok Company was collected by a questionnai...

This study examined the psychometric properties of an adolescent version of the 'triangular love scale' (TLS), which assesses three components of romantic relationships: intimacy, passion, and commitment. Using data from 435 Dutch adolescents aged 12-18 years, we found evidence for convergent validity, showing that dimensions of intimacy, passion, and commitment were all positively correlated w...

the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...

consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and brand trust; and as the value of the brand in the minds of consumers gets stronger, greater benefits can be obtained from consumers. the current study analyzes the impact of brand equity and brand elements on consumers' attitudes toward brand extension. the statistical population of th...

2 According to the standard Aristotelian picture, in any given instance of motion or change the action and the passion are the very same entity – namely, the motion that exists within the subject and hence outside the agent. This entity can be looked at in two ways. Insofar as it emanates from the agent, it is called an action; insofar as it is received within the patient, it is called a passio...

Based on the theory of emotional contagion and goal content, this study explored the positive associations between a leader's work passion and employees' work passion. This study investigated 364 employees and their immediate leaders from China, constructed a moderated mediation model, and used SPSS-PROCESS in conjunction with the Johnson-Neyman technique to analyze the data. The results showed...