In recent years, interest in environmental issues has increased and, in particular, it has been firmly established the idea that consumer choices can actually affect the environmental performance of the different production systems. In the fruit and vegetables sector, retailers are among those who have been able to respond more quickly to this challenge, mainly using third-party certification a...

Abstract Online reviews of products and services are strategic tools for e-commerce platforms, as they aid in consumers’ pre-purchase decisions. Past research studies indicate online impact brand image consumer behaviour. With several instances fake review manipulations, credibility has become a concern consumers service providers. In recent years, due to growing webcare attitude among managers...

In this paper, we consider a set of articles or reports by journalists or others, wherein they predict or promise something about future. The problem we approach is determining the credibility of the authors based on the predictions coming out to be true. The two specific problems we address are extracting the predictions from the articles and annotating with various prediction attributes. And ...

Advertising discourse instruction challenges English-for-Specific-Purposes (ESP) teachers with no advertising specialist background. Teaching persuasive language structure and choice may develop students' linguistic repertoires for realizing strategies in copywriting assignments; however, the rationale deploying particular underlying principles forming remain invisible to both ESP teacher stude...

The MEGA Lab uses branding and marketing techniques as a complementary form of science communication to improve citizen science. Storytelling, inclusivity, personalization, digital marketing, collaborations are key components brand marketing. Through branding, projects within the have increased their visibility, attracted more participants, enhanced credibility. In addition, can also help reach...

Objectives: The objective of this study is to investigate the effectiveness Pepsodent's social responsibility marketing campaign branding for younger generation. conducted in context Social Responsibility Marketing Campaign which #SikatGigiSekarang and aimed at generation, aged 18-34 years old who have purchased Pepsodent products are aware campaign. Methods: This research utilizes an online qu...

This study aims to explore and understand whether corporate social responsibility (CSR) could be considered as an indirect cue of certain product characteristics, turning it into effective instrument encourage credibility trust in a food brand thereby influence consumers’ purchase intention; the also considers how integrity influences these effects credibility. The proposed model mediation mode...