Recognised the importance of design impressions, design scholars noticed that there are some trends among the brands awareness on consumer atti‐ tudes toward their designs outcomes include products and services. More and more customer services were developed for enhancing the relationships with consumers through social networks, integrated mobile and location-based tech‐ nologies. Some scholars...

The article is devoted to the study of process brand awareness formation under influence mass media. Knowing parameters this allows us answer question how many times a person must meet in media environment order remember it, and what extent mentioning be achieved get certain level its popularity. Two aspects are singled out: recall (knowledge without prompting) recognition with prompting). An e...

Companies employ various methods to fulfill their corporate social responsibility (CSR) in order to make a better impression on consumers and play the part of an upstanding world citizen. An important issue is how companies can bring their efforts to the attention of consumers, placing themselves in a more positive light and thereby attracting business. Using a well-known global corporation, Mc...