In the United States, the beauty industry reached $62.46 billion in sales in 2016 (“Revenue,” 2015). A large portion of the beauty industry sales is anti-aging beauty products (“Anti-aging Products,” 2009). There are approximately 48 million middle-aged women between 30 and 55 years of age (Census.Gov, 2011). The most used social media site for middle-aged women is Facebook, which is currently ...