This project explored how an audience response system (clickers), combined with case-based questions, resulted in increased student engagement, attention, and participation in an introductory clinical nursing course. Clicker questions and ensuing discussion were designed to enable students to practice reasoning through patient situations before entering the clinical setting. Findings suggest th...

Inter-subject correlations (ISCs) of cortical responses have been shown to index audience engagement with narrative works. In parallel lines of research, continuous self-reports and physiological measures have linked listener engagement and arousal with specific musical events. Here we combine EEG-ISCs, physiological responses, and continuous self-reports to assess listener engagement and arous...

Journalists’ increasing focus on news users is often seen as diverting the agenda away from core issues that are important to democracy. Hence, practices of connecting journalists audience tend be assessed detrimental democratic function journalism: informing citizens and facilitating public opinion. However, this normative link between practice ideals has rarely been empirically addressed when...

This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the services of influential people. The objective of this thesis is to quantify the impact of social media reviews on brand perception. Specifically, this thesis focus...

There is great need for cost effective approaches to increase patient engagement and improve health and well-being. Health and wellness coaching has recently demonstrated great promise, but the majority of studies to date have focused on individual coaching (ie, one coach with one client). Newer initiatives are bringing a group coaching model from corporate leadership development and educationa...

BACKGROUND Knowledge Translation is a process that includes synthesis, dissemination, exchange and application of knowledge to improve the health, services and products In this study we have attempted to examine the knowledge translation practice and its perceived barriers on the universalities and research institutes (research sector) in Iran. METHODS Both qualitative and quantitative approa...

The purpose of the study is to create the advertising more effective to influence the audience being targeted. The study mainly concerned with the advertisement campaigns to target the audiences belonging from the different cultures. The theory posits that the combination of factors such as humor, medium uniqueness, marketing strategy, national cultures and consumer motives all constitute the e...