Anthropomorphism, the process of attributing human physical or mental characteristics to living beings, such as plants and animals, inanimate objects, events, is one most effective ways connect consumers businesses. Anthropomorphism creates an opportunity for identify themselves with businesses, products, services. This study explores effect anthropomorphic mascots on purchasing intention in ex...

Anthropomorphic Technology (AT) is technology that human-like in design and motivates anthropomorphism. Anthropomorphism the attribution of characteristics to nonhuman objects. Extant research informs user responses familiarity acceptance AT, but also withdrawal from rejection AT. There little integration on this topic. We examine synthesize studies AT published leading IS journals. identify ki...

Abstract AI‐based voice assistants (AIVA) are capable of interpreting human speech and responding with useful information, aiding tasks, controlling other devices. The usage these AIVAs has grown significantly worldwide. Despite this growth, studies on user behavior related to continued intention effects the long‐term commercial sustainability brands, remain low. What is less understood potenti...

Abstract Source orientation, anthropomorphism, and social presence are three concepts that play a pivotal role in present-day research on users’ responses to communication with chatbots. However, there also problems regarding the conceptualizations related measurements. Therefore, present qualitative interview study analyzes perceptions of their interactions chatbots through lens source anthrop...

Abstract The central interest of this paper is the anthropomorphic social robot Ai-Da (Aidan Meller Gallery/Oxford University), perceived as an actor in interplay cultural and representational gestures. These gestures determine how presented—that is, its activities are articulated, interpreted promoted. This criticises use a transhistorical discourse presentational strategies around robot, sinc...