today's world has been the world of media. today can hardly find a place that people are far and separated from the media and media effects. practices, knowledge, tastes, and many teachings of daily life of every human, somehow directly or indirectly will be affected by what the media has covered. this article attempts to focus on national media audience on one hand and satellite television net...

TV can be regarded as the most far-reaching media in Brazil. Its presence is noticed in 90% of Brazilian homes and it is the main source of information for a major part of the population. The moment of definition and consolidation of the digital TV technology provides us with a unique opportunity for analyzing and discussing this media accessibility. Making sure that TV contents and devices are...

In Taiwan, there are different types of TV programs, and each program usually has its broadcast length and frequency. We accumulate the broadcasted TV programs’ word-ofmouth on Facebook and apply the Backpropagation Network to predict the latest program audience rating. TV audience rating is an important indicator regarding the popularity of programs and it is also a factor to influence the rev...

BACKGROUND There is limited evidence in preschool children linking media use, such as television/video viewing and computer use, to obesity and adiposity. We tested three hypotheses in preschool children: 1) that watching > 2 hours of TV/videos daily is associated with obesity and adiposity, 2) that computer use is associated with obesity and adiposity, and 3) that > 2 hours of media use daily ...

Social media, especially the micro-blogging network Twitter, have gained much popularity among users and have thus attracted attention from firms. Social media can serve as advertising media and platforms of online wordof-mouth, because they enable consumers to share their consumption experiences with others easily. When firms advertise their products and services, they usually do not rely on o...

Seventy years ago Paul Lazarsfeld and colleagues found empirical evidence for a significant influence of the social context on media effects by interpersonal communication. Subsequently various theories in mass media science incorporated the social context as an independent or dependent variable. However, there is little empirical research that addresses the dynamics of media use within a socia...