The Cranfield School of Management Working Papers Series has been running since 1987, with approximately 380 papers so far from the nine academic groups of the School: Economics; Enterprise; Finance and Accounting; Human Resources; Information Systems; Logistics and Transportation; Marketing; Operations Management; and Strategic Management. Since 1992, papers have been reviewed by senior member...

The impact of risk communication depends upon a complex interaction between the characteristics of the audience, the source of the message, and its content. Audience perception of risk is influenced by demographic factors (e.g. age, gender), personality profile, past experience, and ideological orientation. It is also affected by cognitive biases (e.g. unrealistic optimism) and lay 'mental mode...

The consistent relationship between poor nutritional status and risk of complications forms the cornerstone of nutritional support. Yet there is controversy about the ability of nutritional support to reduce complications or improve wound healing. This controversy stems from a number of issues. Diagnosing poor nutrition is not always easy and straight forward. There is sometimes a question whet...

This study aimed to identify the factors affecting nurses' customer orientation. A survey was conducted on 440 nurses working for general hospitals in South Korea from November 22 through December 15, 2012, and this study analyzed the data from the questionnaire with SPSS Windows 18.0. Data were analyzed using t-test, analysis of variance, Pearson's correlation, and multiple regression. All fac...

For optimal individual performance within any equestrian discipline horses must be in peak physical condition and have the correct psychological state. This review discusses the psychological factors that affect the performance of the horse and, in turn, identifies areas within the competition horse industry where current behavioral research and established behavioral modification techniques co...

Protective actions for hurricane threats are a function of the environmental and information context; individual and household characteristics, including cultural worldviews, past hurricane experiences, and risk perceptions; and motivations and barriers to actions. Using survey data from the Miami-Dade and Houston-Galveston areas, we regress individuals' stated evacuation intentions on these fa...

Understanding the factors that influence software quality is crucial to the continuing maturation of the software industry. An improved understanding of software quality drivers will help software engineers and managers make more informed decisions in controlling and improving the software process. Data from the Personal Software Process provides insight into interpersonal differences between c...

Latterly much attention has been attracted, and rightly so, to the number, variety, and potency of the socio-economic factors which strongly incline married couples deliberately to restrain their fertility and thereby to limit the size of-their families. A tendency to overlook a number of purely biological factors which work in the same direction is to be discerned. These latter are for the mos...