The present study begins to fill a gap in recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A...

the goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. to achieve the goal first different types of media were rated by experts as to the degree of their importance. then data ware collected by interviewing the managers and reviewing different media resources. the collected data were then analyzed us...

The purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? And which criteria are important for consumers in evaluatingmobile advertising? A sample of consumers in Taiwan was surveyed and usingfuzzy judgment to determi...

Using the example of the Scottish Tourist Board ((STB) now VisitScotland), this paper outlines three spaces of mediation involved in the discursive transformation of material landscapes into brochure images. STB marketing personnel occupy the first space of mediation. Market research provides specialist knowledge of consumer expectations and key icons of Scotland that form the dominant ideologi...

Although the pre-surgical patient-surgeon encounter is the opportunity to educate the patient, it is essential that the patient be given educational materials to complement the face-to-face exchange. This is virtu-ally impossible to do well with brochures, because many combinations of procedures are possible, dif-ferent patients have different concerns, and patients have varying levels of liter...

This study adapts an information processing perspective and incorporates the construct of ethnic identity (Phinney, 1990) into research on perceptions of one method of organizational recruitment, the use of recruitment brochures. Based on theory in developmental and crosscultural psychology, we posited ethnic identity moderates the impact of recruitment brochures on recruitment outcomes (i.e., ...

The article deals with the expediency of using authentic materials in foreign language classes to develop students' communicative competence. concepts "authenticity" and "authentic materials" are analyzed. It is determined that come from country whose being studied primarily intended for native speakers, therefore they distinguished by originality lexical composition, grammatical forms structur...

This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important ways: measurability and targetability. Measurability is higher because the digital nature of online advertising means that responses to ads can be tracked relatively easily. Targetability is higher be...

BACKGROUND AND METHODS We reviewed 4 dozen health education brochures on the dangers of smokeless tobacco (ST) use, printed between 1981 and 2001 and available to the public in 2002. Collectively, these brochures state that ST use causes oral leukoplakia, other oral conditions, and cancers of the oral cavity, larynx, pharynx, esophagus, stomach, pancreas, lung, breast, prostate, bladder, and ki...