A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to t...

THE PREVIOUS TWO “Diabetes Information Technology & WebWatch” columns have focused on the application of database systems in clinical diabetes care. In this column, and the next two, the focus switches to diabetes education and a topic close to my heart—namely the use of interactive educational diabetes simulators. One such simulator, called AIDA, which is available for download without charge ...

Reseña del libro Cristià, M. (2021): AIDA. Una historia de solidaridad artística transnacional (1979-1985). Buenos Aires: Imago Mundi.

The main objective of this research, Explain the effectiveness of advertising using the AIDA model in the private insurance companies in the metropolitan city of Tehran. This descriptive research study field and study population consisted of all clients are insurance companies that considering the population size is unlimited Sample size was determined using the formula of infinite sample size ...

Possible functional roles for glutamate that is detectable at low concentrations in the extracellular space of intact brain and brain slices have not been explored. To determine whether this endogenous glutamate acts on metabotropic glutamate receptors (mGluRs), we obtained whole cell recordings from layer V pyramidal neurons of rat sensorimotor cortical slices. Blockade of mGluRs with (+)-alph...

Abstract This article presents a literary genealogy of the titular character in Verdi's Aida. While scholars have explored opera's resonances with late nineteenth-century conceptions Orientalism, Blackness and imagined ‘East’, Aida's etymology traits reflect much broader archetype that extends back century from its 1871 premiere. Her name is not Egyptian or Ethiopian but Greek, her backstory wa...