A. Alipour

Adminestrative Deputy, Razi Vaccine and Serum Research Institute, Karaj, Iran

[ 1 ] - A survey of the effects of brand value on customer satisfaction in pharmaceutical and biological industries

The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. As competition becomes more intense among companies and phenomena such as global marketing grow in...

[ 2 ] - A Dynamic Model for Promotion of Iranian Pharmaceutical and Biological Enterprises

The purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. Various factors are highlighted including high research and development roles and costs, hard government regulation in frame of GMP standard, market analysis to...

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