Ashraf Ganjooei, Farideh

[ 1 ] - Designing a Strategic Business Model for Marketing Sports Products on Social Networks

The purpose of this study was to design a model of business strategies for marketing sports products on social networks. The statistical sample of this study consisted of 20 experts (university faculty members, employment and entrepreneurship consultants, and sports market consultants and sports business managers). Sampling was purposeful and snowballs and continued until the interviews reached...