Javan Amani, Vadood

[ 1 ] - The Effect of Quality of Banking Services on Customer Satisfaction using SERVQUAL Model (Case study: Maskan Bank Branches in Tehran)

Today, the survival of organizations without a customer is considered impossible and the customer is known as the philosophy of the organization. Accordingly, the necessity to pay attention to the wants and needs of this key element and to identify the factors that cause customer satisfaction is not hidden from nobody. Hence, customer orientation has become one of the biggest organizational con...