Amirnezhad, Saeed

[ 1 ] - Designing a model for holding mega sport events with an emphasis on national brand development

The present study seeks a model for holding major sporting events with an emphasis on national brand development. The research method is a mixture of qualitative and quantitative. In the quantitative part, the statistical population, including professors and sports activists, and the statistical sample was done by stratified random sampling. Adequate number for modeling in pls software was 300 ...