Padzahri, Parvin

[ 1 ] - Testing the brand loyalty model and types of customers in the Iranian sportswear industry

 The purpose of this study was to examine the brand loyalty and types of customers (diversified and diehard customers) model in the Iranian sportswear industry, which was conducted on a case-by-case basis in bodybuilding clubs in Fars province. The method of this research was correlation which was done in the form of structural equations. 350 people participated in this study voluntarily. The ...