mohammadi, Yaghoub1

[ 1 ] - Development And Validation Of Scale To Measure Internal Branding In Sport Federations.

The purpose of the present study was to develop and validate a scale to measure internal branding in sport federations. Therefore, the methodology of the present study, from the point of view of purpose, is applied and in terms of data gathering, it is a correlation type that is specifically based on structural equation modeling using Smart PLS 3 software. The population of this study consisted...