Anil Kumar Kashyap
Department of Business Management, School of Commerce and Management, Doctor Harisingh Gour Vishwavidyalaya, Sagar, 470003, Madhya Pradesh, India.
[ 1 ] - The Collective-affirmation in Action: Understanding the Success of Lockdown in India during the first wave of the COVID-19 Pandemic
Background: This study explored the role of collective-affirmation in attracting mass cooperation to motivate people to observe preventive measures during COVID-19. Method: Using a qualitative research design, a heterogeneous sample (N = 32) comprising postgraduate (n = 10) and doctorates (n = 22) was chosen and the data was collected through semi-structured interviews. The interview contents ...
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